Free SEO Tools Used By Professionals

09:53 Netsearch Digital Mktg 1 Comments

SEO tools plays an important part for any SEO professional. Some offered online are free to use, some are paid, and some are free to try. With the growth of the online marketing industry, it does not come as a surprise that we now have a lot of these tools out there.

So what kind of tools am I talking about, and which ones do I recommend? Well there are a lot of them out on the web, really. Most of the time, it actually just comes down to preference. So in no particular order, here are my take:

Google Analytics

I would say that this is a given for any person or agency doing online marketing. It's the main tool you go to and use to monitor your website's performance.

Google Webmaster Tool

If you're a basketball fan, you probably know the one-two punch of Steph Curry and Klay Thompson. Same goes with these two tools. Google Analytics and Webmaster is just as potent in getting you the data you need.Sync them together and you're in a roll.

Page Speed Insights

This tool is perfect in checking how fast your website loads. It even gives you a list of elements that you can look into so you can address them allowing your website to load even faster.

SEO Snippet Tool

SEO snippet tool is a simple tool that helps you create a well optimised meta data for SERP. It gives you a preview of what your meta data would look like once it is shown on the search engine results page.

Adwords Text Generator

Creating Ad Text on Google Adwords can be tough especially when you have to create call-to-actions with just a limited amount of characters. The Adwords text generator allows you to draft an ad without logging in to your Google Adwords account each time and allows you to go over the character limit to help you in creating variations of your text ads.

SpyFu

SpyFu is what we call a "freemium" tool. In fact, this tool is excellent when it comes to monitoring your competition. It identifies the organic ranks, and keywords that were bought on Google Adwords as well as every ad variation of the website provided. It basically "Spies" on your competitors, hence the name. The free option only allows you to gather a limited data. But that amount of information could spell the difference in plotting out your next strategy.

Seo Quake

Though others may find that SEO Quake is already past it's prime, it still is a helpful tool in general, especially if your going for a quick check on your on-page optimisation. The browser extension is available for Chrome and Firefox.

Tag Assistant

Tag assistant is another recommended extension to install on your browser. This Google product helps you identify any tags on your website and informs you if it is working correctly through a systematic color coded scheme. It is highly recommended to have this installed.

Google Keyword Planner

Of course, Keyword planner should be on this list. It helps give you an idea on the keyword's average monthly searches, competition and suggested bids. You can also target specific location and languages as needed.

Google Trends

Sometimes, you would need to get into the nitty-gritty details of a business. You can either check on the search terms popularity, or ride the wave of the current trend to get in more traffic to your site. Depending on the need, Google Trend can definitely be helpful tool for you.

Website Penalty Indicator

Its a simple tool that helps every SEO analyst identify if the website being managed has been penalised. With this tool, you are able to analyze the impact of every algorithm change. It provides you with all the updates and their impact on your organic traffic.

Free Keyword Tool

This tool allows you to analyze keywords and use them efficiently. It can be used for different purposes such as finding good long-tail keywords, for analysis, grouping, suggestions and negative keyword discovery. This great tool is based on a huge data base which can provide you with unique results.