Seasonal Marketing on Valentine's Day

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What is Seasonal Marketing? Well a lot of entrepreneurs sees this as an opportunity to gather more leads and generate more sales by capitalising on an upcoming calendar event. This is most especially important for online businesses vouching for search terms in the paid advertising channel such as Google Adwords.

And, since It's February, let us take Valentine's Day as our example.

Let us see how V-Day trended in 2014, and compare it with last year.

Note that these figures are targeted in Australia.

With the continuous innovations on internet and technology, there has since been a significant increase in searches especially now that an access to the world wide web is as easy as tapping it on your smart phone (Mobile marketing now plays big part). Apart from that, just look at the figures and how it just spikes up from January!

Keyword comparison:

Keyword	2014
♥ valentines day ideas	14800
♥ valentines day gifts	9900
♥ valentines gifts for him	8100
♥ valentines day ideas for him	5400
♥ valentines gifts	4400

Keyword	2015
♥ valentines day ideas	14800
♥ valentines gifts for him	14800
♥ valentines day gifts	9900
♥ valentines gifts	6600
♥ valentine gifts for him	3600

Personal insight: Look how women now takes a slice on valentines! ☺

Closer it gets to the event, the hotter it gets!

Borrowing the data from Microsoft Bing, it even shows a whole lot of searches the closer it gets to the event. Time to bump up that bids and start being aggressive!

Of course, bidding on these keywords will come at a hefty cost per click. But then, if you are doing a seasonal campaign, you know there's a high demand for it, so it's truly worth while investing. Down the wire, it goes with how you are able to implement your strategies, and how innovative you are in marketing it.

Personal insight: Set demographics to target women on "ideas for him" keywords.

Conclusion:

You see, when you do SEO and Online Marketing for your clients, it is not just enough that you know how to do it. Having the foresight to plan, implement and execute is also a huge plus as it gets you a step or two ahead of your competitors. And as a bonus for you, suggesting such plan exhibits genuine dedication to bring in success for their business, and thus making you a worthwhile investment!