The Importance of SEO – a Basic Guide
Importance of SEO
Continuing from the topic of The History of SEO and it's importance.In the fast paced world of the internet, someone has to innovate and ride the waves. So how is it done? Let's see the example below:
On the search engine, the phrase baseball gloves gets an average monthly search of 110,000. Based on analytical data, the top website on the search result gets 20% of the clicks. So that's about 22,000 visitors to your website each month!
But let's put a figure in that example and see how much those visitors are worth.
Given that the average advertiser for the phrase spends $1.43 per click. Multiply that with the web traffic of 22,000 visitors, that would equate to $31,460, just for that search term alone!
How Is It Done?
Now that you have a clear grasp of what SEO is, you may now be wondering how it is done? Well, there are two sides to it. The On page SEO, and the Off page. Let's deal with them one at a time.
On Page SEO
This deals with making sure Google can find your web pages so they can show them in the search results, as well as making sure you have relevant, detailed, and helpful content to the search phrases you are trying to show up for.
Primarily, what is optimised in the On page section are the following:
- Title Tag – See Title in image below
- Meta Description – See Meta Description in image below
- Keywords in Content – Rarest baseball card
- Header Tags – H1, H2, H3, H4, H5, H6
- Image Naming and Alt Tags – Helps in ranking your images on your website
Off Page SEO
This deals with trying to get other websites to tell Google what your website is about, as well as that it is an authority in the industry and a website that they can trust to show in their results. This is done through acquiring backlinks from other websites (most commonly known as link building).This was the main concept and the major success of the Google Founders.
There are numerous strategies for acquiring links, but the most common and acceptable are:
- Article Publishing
- Social Media Posting
- Guest Posting
So Again, Just How Important is it to be on Top?
Simply look at the chart below:
Looking at the data given, the farther out you are, the lesser clicks you get, which of course equates to people who aren't seeing what you offer. On the other hand, you'll see a much higher CTR (Click-Through-Rate) being on the top spot of the SERP (search engine results page). Better views means a potentially better ROI for your business!
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